Windows Starter Edition

My first project in the Emerging Markets group at Microsoft was Windows XP Starter Edition [now there is an even better Vista version.] Starter is targetted a novice PC users as it has special help videos and screens for first-time users. My initial role was to help grow Starter Edition in Latin America [from Sept of 2005-Sept of 2006] and we definitely grew it by more than 10X in one year.

Of course, it was a team effort with our developement team and local teams in the region working together to help bring the product to consumers. In May of 2006, I, with a crew of highly, highly skilled producers and camera men went to South America to document the impact of Starter Edition.

Some of those videos can be seen here. Others can be found here

Brazillian Customer



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